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Title Singapore Writers Festival Introduces SWF POP 2015-07-10 19:19:49
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Dear media friends,


The Singapore Writers Festival is pleased to introduce SWF POP, a year-round festival engagement series that will bring the literary arts closer to the public. Earlier in the year, SWF POP 1 and SWF POP 2 were successfully launched to the public.


The third instalment, SWF POP 3 will take place this Friday (26 Jun) and will see the screening of Canadian film ‘Monsieur Lazhar’, adapted from a one-character play that explores issues of integration, grief, self-expression and the transformative power of teaching. The screening will be followed by a 30-minute panel discussion with established writers – namely two-time Singapore Literature Prize winner Yong Shu Hoong, as well as Ann Ang and Genevieve Wong, and SWF’s newly-appointed Festival Director, Yeow Kai Chai.


Please find the attached media release for your perusal. We would greatly appreciate if you could inform your readers of the upcoming event and if you require any further information, please feel free to get in touch.


Have a great week ahead!


Best regards,






Singapore Writers Festival Introduces SWF POP –
A Year-round Festival Engagement Series Bringing Literary Arts Closer to the Public
















Singapore, 22 June 2015 – The annual Singapore Writers Festival (SWF), one of Asia’s premier literary events, returns for its 18th edition from 30 October to 8 November this year, but the buzz has already begun with SWF POP.


To complement this much-anticipated event on the cultural calendar, SWF is proud to introduce a year-long series of events which aim to excite audiences by bringing literary arts directly to their doorstep. SWF POP is presented in a fun, surprising and accessible manner involving collaborations across different art forms.


Launched in April this year, past installments of SWF POP were the results of creative partnerships with various like-minded industry partners. These include a tie-up with NOISE Singapore where writers such as John Wong, Chan Wai Han and Lee Leng Kiong crafted responses to a series of photographs displayed at Kovan Hub. The second SWF POP event was a partnership with the National Gallery of Singapore and held in conjunction with the Portraits of The People exhibition at City Square Mall. Students of well-known storyteller Kamini Ramachandran engaged audiences in an interactive story-telling session, followed by lively dance performances by Mega Geniz.


Working together with publisher Ethos Books and independent cinema The Projector, the next SWF POP event on 26 June 2015 will be a screening of Canadian French-language film ‘Monsieur Lazhar’. The critically acclaimed film is an adaptation of a one-character play that explores issues of integration, grief, self-expression and the transformative power of teaching.


‘Monsieur Lazhar’ was nominated for an Oscar for Best Foreign Language Film at the 84th Academy Awards in 2012. The screening will be followed by a 30-minute panel discussion with establishedwriters – namely two-time Singapore Literature Prize winner Yong Shu Hoong, as well as Ann Ang and Genevieve Wong, and SWF’s newly-appointed Festival Director, Yeow Kai Chai. The discussion aims to offer insights into the film’s themes.


Says Ms Sharon Tan, Manager from The Projector: "When we set up The Projector, we wanted to provide a relaxed, conducive environment in our foyer for our audience to mingle after a show and talk about the film with friends over food and drink. This edition of SWF POP takes this one step further, where the film and the movie theatre provide the context and setting for literary exploration and discovery. We look forward to welcoming more literary enthusiasts to our space!"


Mr Ng Kah Gay, Projects Manager of Ethos Books added: “As a publisher, we are excited to be looking beyond traditional book publishing and finding creative ways for audiences to explore stories and the written word through different mediums. With this SWF POP collaboration with NAC, which brings text to life through film, we look forward to reaching out to new audiences through this much-loved and easily accessible medium.”


Commenting on the series, Festival Director Yeow Kai Chai said, “SWF is for everyone, no matter who and where they are. It’s not just restricted to one place or a particular period of time. SWF POPis among a slew of new initiatives to be launched this year to reach out to various demographics. It joins our other ongoing efforts, such as our school outreach programme, Words Go Round, as well as Utter which celebrates Singaporean literature by adapting texts into other art forms. We want to work with industry partners to make these events possible and bring the literary arts closer to the public. We look forward to welcoming one and all for what promises to be a stimulating experience that will extend your perspective of the written text.”

For more information on SWF POP events, please visit www.singaporewritersfestival.com



For media enquiries, please contact:
Kimberly Mah, Ogilvy Public Relations
DID: +65 6213 9940 | Email: 


Shauna Oh, National Arts Council
DID: +65 6436 9648 | Email: 


About National Arts Council

The National Arts Council champions the arts in Singapore. By nurturing creative excellence and supporting broad audience engagement, we want to develop a distinctive global city for the arts. With a nod to tradition and an eye to the future, we cultivate accomplished artists and vibrant companies. Our support for the arts is comprehensive – from grants and partnerships to industry facilitation and arts housing. The Council welcomes greater private and corporate giving to and through the arts so that together we can make the arts an integral part of everyone’s lives. For more information on the Council’s mission and plans, please visit www.nac.gov.sg.


About The Projector

The Projector revives two cinema halls and the 5th floor foyer of the historic Golden Theatre as an independent cinema and creative platform that brings together a great selection of films, one-of-a-kind events, versatile spaces and delectable fare.  For more information, please visit www.theprojector.sg.


About Ethos Books

Giving voice to emerging and exciting writers from diverse backgrounds, we help foster an environment in which literature and the arts not only survive, but thrive. In short, we nurture the growing literary community in Singapore and throughout the region. That's why our authors and their ideas come first. By taking a collaborative approach to publishing, we bring each author‘s voice and vision to fruition. We are always open to new ideas: different ways of working and fresh ways of delivering the unparalleled satisfaction only a good book can bring.


Established in 1997, Ethos Books is an imprint of Pagesetters Services Pte Ltd, design and interactive agency. For more information, please visit www.ethosbooks.com.sg .



SWF POP #3: Monsieur Lazhar Screening & Panel Discussion

DATE                     Friday, 26 June 2015

TIME                      7pm (Registration) | 7.30pm (Screening)

VENUE                  The Projector 
Golden Mile Tower
6001 Beach Road 
Singapore 199589


ADMISSION        Pay as you wish (All proceeds go to The Projector)


SYNOPSIS            Monsieur Lazhar

                                (Film will be in French with English subtitles)

At a Montréal public grade school, an Algerian immigrant is hired to replace a popular teacher who committed suicide in her classroom. While helping his students deal with their grief, he has to face his own painful past. 

For more info on the screening, please visit www.singaporewritersfestival.com or http://theprojector.sg/filmsandevents/monsieur-lazhar-writers-fest-screening/.


PANELISTS          Yeow Kai Chai

Yeow Kai Chai has two poetry collections, Secret Manta (2001), which was adapted from an entry shortlisted for the 1995 Singapore Literature Prize, and Pretend I’m Not Here (2006). His poems have appeared in international publications such as the US-based WW Norton anthology, Language for a New Century (2008) and France’s La Traductiere (2012), while his short stories are featured in Balik Kampung (2012) and Twenty-Four Flavours (2013). A music critic for The Straits Times, he also edits creative prose for Quarterly Literary Review Singapore. His third poetry collection, One to the Dark Tower Comes, is forthcoming. He is also the Festival Director of the Singapore Writers Festival, which takes place every November.

Yong Shu  Hoong

Yong Shu Hoong’s poetry collections are: Isaac (1997), do-while (2002), Frottage (2005), which won the 2006 Singapore Literature Prize, From within the Marrow (2010) and The Viewing Party (2013).

His poems have been included in literary journals like Asia Literary Review (Hong Kong) and Ars Interpres (Sweden), as well as anthologies like Language for a New Century: Contemporary Poetry from the Middle East, Asia, and Beyond (W.W. Norton, 2008). The editor of Passages: Stories of Unspoken Journeys, he has short fiction published in anthologies like Balik Kampung (2012) and Twenty-Four Flavours: Sushi (2013).

He has been invited to read at literary festivals and events in Singapore, Malaysia, Indonesia, Hong Kong, Australia, England, Ireland, Denmark, Sweden and the United States.


Ann Ang

Ann Ang’s poetry, fiction and non-fiction have appeared in publications and journals such as Eclectica Magazine, the Quarterly Literary Review SingaporeKartika ReviewThe CommonBalik Kampung 2B and Softblow. Her first collection of short stories, entitled Bang My Car, was launched at SWF 2012. ‘Scared for What’, from the same collection, was included in The Epigram Books Collection of Best New Singaporean Short Stories. She is a volunteer nature guide at Sungei Buloh Wetland Reserve.


Genevieve Wong

Genevieve Wong is currently working in ELIS. She is pursuing a part-time Masters of Fine Arts in Creative Writing (Fiction) at the City University of Hong Kong to fulfill a childhood dream to be a writer. Several of her stories have been published by The Quarterly Literary Review Singapore (QLRS) and Math Paper Press (forthcoming). She was a runner-up in British Council’s Writing the City competition, judged by Madeleine Lee, for “Travelweary”, which has been inspired by her travels. As an educator, Genevieve holds an M(Ed) in Curriculum and Teaching and has written and presented papers at numerous local and overseas conferences. She recently co-edited a teachers-writers anthology of poems for Ethos Books which was launched at the 2014 Singapore Writers Festival.




Rachel Yap Winship
Ogilvy Public Relations, Singapore
71 Robinson Road #07-01 Singapore 068895
DID: (65) 6213 7983 | Fax: (65) 6213 7840 |  Mobile: (65) 9792 1852
Email:     rachel.yap@ogilvy.com



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