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Date [ 2013-02-21, 17:05 ]


(Kuala Lumpur=Koreanpress)  by Ramani Ratir =  Harley-Davidson, Inc, along with the Ministry of Tourism Malaysia and the Malaysia Convention & Exhibition Bureau (MyCEB), have announced that that Kuala Lumpur will play host to Asia Harley Days to be held in September this year. This event is being organised in conjunction with the Harley-Davidson 110th Anniversary celebrations, making it the exclusive regional experience hub in South East Asia.

It will be a part of Harley-Davidson’s global tour to celebrate its “110th Anniversary: 110 Years of Freedom.” It will involve sharing epic experiences with fans from all corners of the globe. From the Tibetan Plateau in China to Sturgis in the United States; from Rome in Italy to Faaker See in Austria, Asia Harley Days will be the culmination of a year-long, global celebration taking place across 11 countries on six different continents.

Greg Willis, Director of Marketing Operations, Harley-Davidson Asia Pacific said, “Kuala Lumpur is the perfect place to hold this event due to its strategic location in South East Asia and the strong support of the Ministry of Tourism Malaysia and MyCeb, which recognises the huge tourism potential of Malaysia playing host to Asia Harley Days.”

The Asia Harley Days will take place at the Kuala Lumpur City Centre (KLCC).from Saturday, September 14, through to Friday, September 20, 2013. Events and activities include a flag parade, promotions, exhibition, displays, demo rides as well as a riding tour from Kuala Lumpur to Terengganu and Penang.

Members of the Harley Owners Group (H.O.G.), the motor company’s official riding club, will take part in the numerous planned activities. They will be converging from Malaysia, Singapore, Thailand, Indonesia, and the rest of the world to attend the celebrations. For H.O.G. members, the event includes a welcome dinner, special access, promotions and deals throughout the week’s events.
 
The event is free, and is open to members of the public. “This event gives all Harley-Davidson fans the opportunity to experience our brand and bring us closer to our customers who have been loyal and supportive over the years,” said Iskandar Shahril, Marketing Manager, Asia Direct Markets, Harley-Davidson Asia Pacific.

The Harley-Davidson 110th Anniversary

This is a year-long, global celebration of the enduring ideals that unite the spirit of independence, freedom, rebellion and authenticity everywhere. The year-long celebration features 12 anniversary experiences the company will bring to existing motorcycle events in global markets.

Capping the global experiences are two main anniversary events in Rome and Milwaukee. The event in Milwaukee Aug. 31-Sept. 2, 2013, is an expanded celebration including fan-organized rides through the city, a party on the shores of Lake Michigan, a massive parade, activities at the Harley-Davidson Museum and three headlining concerts.

Harley-Davidson fans are invited to join the celebration online where they can share their personal stories and riding experiences on Facebook, Twitter with the hashtag #HD110, and at
www.h-d.com/110. The website features details about the 110th Anniversary events and content posted from fans around the world.

Time to ride out!

abc@koreanpress.net
 

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