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Date [ 2014-03-14, 05:21 ]

Enables Singapore to use design for innovation and productivity.

(Singapore=Koreanpress) Benjamin Kim =DesignSingapore Council (DSC)was set up to map out strategies for the food, retail and infocomm services sectors over the next three years. Thus on March 12, 2014, Deputy Prime Minister and Minister for Finance, Tharman Shanmugaratnam officially opened the National Design Centre (NDC). It was considered an important milestone for the design industry in Singapore.

"We are seeing more Singapore companies using design to compete and command a premium in international markets. We have to give this a further push in the coming years," the DPM informed.
Another of the DSC’s role will be to allocate design adoption grants and design-related training. To enable designers to better support these sectors, the DSC will also train designers and design companies in the emerging areas of service design, interaction design and design management.

"Singapore possesses the makings of a sophisticated regional service hub. Design helps businesses understand the behavior and needs of customers, and develop service innovations that will enable them to better serve customers, while allowing them to take their business to a new level,” declared Jeffrey Ho, Executive Director, DesignSingapore Council.
Robert Tomlin, Chairman, DesignSingapore Councilcommented, “The National Design Centre is where we celebrate and promote local design. It will serve as a hub to bring together designers and enterprises, and catalyse the use of design to drive innovation and productivity.

The Centre’s local and international tenants will add vibrancy to the design eco-system in Singapore. Its central location makes it convenient for the public and students to learn more about the value of good design.”

The NDC will also spur a culture of creating and building in Singapore. The DesignSingapore Council is working with the Infocomm Development Authority (IDA) and SPRING Singapore to develop the IDA Labs@NDC and Prototyping Lab@NDC that will give designers, enterprises and even members of the public access to equipment to build prototypes, test-bed new ideas and thus speed up the development of new products and services.
The official opening of the NDC also marks the launch of the inaugural Singapore Design Week, organised by the DesignSingapore Council and supported by design associations and partners.

It brings together a collection of over 50 local and international design activities at the National Design Centre and other venues. The anchor event of the Singapore Design Week is SingaPlural 2014, organised by the Singapore Furniture Industries Council in partnership with eight other design associations in the DesignS network alliance. SingaPlural highlights and celebrates Singapore’s multiple design disciplines.


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