|What better way than the opening of a new outlet
(Singapore=Koreanpress) Jun Boon-Hwa = With decades of experience serving cosmopolitan travellers, The Shilla Duty Free has now brought their Korean expertise to Changi Airport. With up to 182 Cosmetics and Perfumes brands, The Shilla Duty Free boasts the largest collective beauty offering in Singapore with prices much less than that in the city.
The highlight of Shilla’s first anniversary celebration was the launch of its Shilla Beauty Loft at the mezzanine level of the Terminal 3 Transit Departure Central store in Singapore’s Changi Airport. This is the first luxury beauty and spa concept in a duty free store in the world, offering beauty services from prestige brands Chanel, Dior, La Prairie, and SK-II.
For over a year, The Shilla Duty Free has affirmed its position as a beauty destination at Changi Airport by offering travellers the largest selection of beauty brands with attractive savings at the best duty free prices in the region.
Customers have been treated to pleasant surprises such as the entry of contemporary and Korean brands, instant savings on purchases and experiential retail instore and in Outposts at the airport.
In line with its efforts to elevate the travel retail experience to more than just duty free shopping, The Shilla Duty Free has unveiled the new Shilla Beauty Loft. It presents a highly selective, prestigious suite of exclusive beauty facilities and services.
“The establishment of the new dedicated space on the mezzanine level, combined with impeccable products and services, creates an intimate environment where The Shilla Duty Free can actively engage customers for a memorable and well-rounded shopping experience. It also serves as an excellent platform for exclusive and differentiated services that resonate strongly with customers who desire more sophisticated treatments. Together with our multi-brand beauty store on the first level, we create the best of both worlds in shopping as we strategically align our products and services to different profiles of international travellers,” said Mr. Jason Cha, Senior Executive Vice-President, The Head of The Shilla Duty Free.
CHANEL has chosen to introduce a luxurious respite from the hectic cycle of travel. The space is fluid, contiguous and wholly private, seamlessly housing areas designed for a plethora of beauty experiences. Hosted by a concierge, clients can choose from a menu of skincare, makeup and fragrance services artfully tailored for the traveller. Access to the CHANEL Beauty Lounge is strictly by invitation only.
The Dior Beauty House is the very first of its kind in an airport worldwide. At the private Dior atelier, customers can enjoy a sophisticated and personalised shopping experience as they are introduced to Dior’s fragrance artistry and the best of makeup and skincare services.
Dior La Collection Privée, the most exquisite range of the House of Dior with 12 elegant and exclusive scents for men and women, will be made available at this new Dior Beauty House. In addition, Signature Fragrance Consultation led by specially trained Fragrance Specialists will give customers the opportunity to explore their fragrance preferences and customise a signature scent that will accentuate their unique personality.
The opening of the Luxury Skincare Bar by La Prairie marks a major milestone for the brand as it realises the vision of establishing its first global high-luxury presence in an airport. The interior of the skincare bar comprises a succession of spaces, each enveloping consumers into a new, distinctive atmosphere as they explore deeper into the boutique. Upon entrance, shoppers will be greeted with a prominent test table featuring La Prairie’s existing and new signature collections where they can try and experience the products. A wide array of pampering skincare rituals under the La Prairie Art of Perfection treatments will also be available, plus a full selection of the La Prairie fragrance collection.
Prestigious skincare brand SK-II revives jet-age glamour and heralds a new golden age of luxury travel with the debut of the brand’s first-ever airport lounge concept, giving travellers a pampering respite from the stresses of modern transit.
Catering to a global jet-setting clientele, the new SK-II PITERA Lounge is strategically located in the Departure Transit Lounge of Singapore’s Changi Airport.
The SK-II PITERA Lounge offers a select menu of facial and massage services specifically designed to meet the discerning needs of frequent flyers. Travellers can choose from a variety of express 15-minute skincare boosts, while those with longer layovers can opt for more indulgent treatments up to an hour long. Each treatment features the use of SK-II’s acclaimed skincare, including the brand’s iconic “miracle water.”Prior booking for SK-II services is advised, and walk-ins will be subjected to availability.
As part of its first Anniversary celebrations, media and guests were treated to a lyrical performance by talented singer-songwriter, Nathan Hartono, who charmed the crowd with his smooth, crooning voice. In addition, guests also had their very first preview and trial of the beauty services offered at the mezzanine level. Commemorative cake pop souvenirs and were also given to shoppers at The Shilla Duty Free to spread the joy of the brand’s first year milestone.
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