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Date [ 2016-05-27, 04:48 ]
Memorandum of Understanding to provide more customised Singapore destination content for Korean users

The Singapore Tourism Board (STB) and South Korean internet company, Kakao, today inked a Memorandum of Understanding (MOU) for Digital Partnerships, in Seoul, South Korea.

To launch the first ever collaboration between Kakao and a national tourism organisation, STB and Kakao will introduce Traveline Singapore, a dedicated mobile platform that promises to offer Koreans more relevant and compelling travel content on Singapore.

Relying largely on user-generated content, Traveline Singapore will be launched on Kakao’s mobile application, Traveline .and is expected to be available by the last quarter of this year. Upon arrival in Singapore, Koreans accessing the platform will receive location-based deals or promotions on shopping, dining and more. They can also engage in real-time conversations with a community of fellow travellers to exchange ideas and travel tips.

Traveline Singapore is the first step in STB’s partnership with Kakao to meet the needs of Korea’s digitally-savvy free and independent travellers (FITs). STB and Kakao will be exploring further opportunities to offer differentiated services to Korean travellers, as well as possibilities for expanding the collaboration to other markets.

South Korea is an important visitor source market for Singapore, ranking 9th out of 15 top visitor source markets in 2015. Singapore received about 580,000 South Korean visitors last year, a 7.5 percent increase over 2014.

Mr Quek Choon Yang, chief technology officer, Singapore Tourism Board, said: “As travellers become more discerning and digitally-savvy, it is important that we work with partners globally to tap into the opportunities that technology provides to create a seamless and personal visitor experience.

“The partnership with Kakao, a key digital player to reach our target audience in South Korea, is synergistic to our efforts in enhancing the visitor experience across the entire visitor journey.”

Mr Shin Jeong Hwan, chief technology officer, Kakao, added: “Traveline reduces the amount of time required by users to search for travel information and provides highly reliable information via real-time data analysis. Through this MOU with the Singapore Tourism Board, we are looking forward to equipping Koreans with a mobile tool that can help them seek out hidden and attractive places in Singapore. Ultimately, they are able to enjoy their travel in Singapore with greater ease and convenience.”
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